3 June 2024

How Business Owners Can Get the Most Out of AI

Four people looking at a computer screen

It’s pretty hard to ignore the noise about AI! With promises of improving profitability and productivity, it is something business owners are starting to embrace. But where do you begin with it?

Certainly, the answer isn’t to replace employees with ChatGPT but if we start utilising AI tools, we stand to start working smarter, not harder.

From automating tasks to providing insightful analytics, AI offers countless opportunities for businesses to grow and thrive.

You can free up employees from mundane tasks like data entry, inventory management, and scheduling; get a hand with decision-making with predictive analytics to forecast trends, customer behaviour, and market changes; and improve customer experiences with personalised interactions and recommendations based on user data.

Where to start?

Before jumping into AI, identify areas where your business can benefit the most. Common areas include customer service, sales, marketing, and operations. Pinpointing specific pinch points means you can look for specific AI tools to fulfil those needs.

Begin with small, manageable AI projects. This might involve implementing chatbots for customer service or using AI tools for data analysis. Easing into it will help you get to grips with the technology without overwhelming your resources.

AI systems thrive on high-quality data. Ensure your data is clean, accurate, and relevant. Invest in good data management practices and consider using data cleaning tools to maintain data integrity.

One powerful tool to consider is Microsoft Co-pilot. Integrated into Microsoft 365, Co-pilot leverages AI to assist with tasks across Word, Excel, Outlook, and other Microsoft apps. It can draft documents, generate data insights, manage emails, and even automate workflows.

It would be wise to look at training for your team to help them get the most out of AI tools and avoid the pitfalls.

What to consider…

Some of the technology is still in its infancy. There are concerns about accuracy, accountability, data bias, and data privacy. Because of all these factors, it’s important to proceed with caution, do your research, and implement AI in the most well-considered way possible.

It can also be a big investment, so consider the return on investment and scale up slowly.

Finally, remember that AI technology is rapidly evolving. Stay informed about the latest developments and be prepared to adapt. Regularly review and update your AI strategies to make the most out of new opportunities and maintain a competitive edge.

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